How to Get Clients in Challenging Times

with David Steele, MA, LMFT
Founder, Relationship Coaching Institute and BuildingYourIdealPractice.com

Are you stressed out about how the economy is impacting your business?

After hearing from many panicked private practice professionals I decided this topic badly needed to be addressed.

In this program you'll get the straight scoop on how to get clients in challenging times from a guy who has mentored hundreds of private practice professionals just like you, including-

• The single most important thing you can do to thrive in hard times
  
  
• How to leverage fear and anxiety to fill your practice (it's not cheating!)
  
  
• What you need to do to have a successful practice (that doesn't cost anything!) How to design a marketing campaign that WORKSThe single most effective marketing activity to get clients quickly
  
  
• How to be irresistible to your prospective clients
  
  
• How to get a new client TODAY- guaranteed
  
  
• And, yes, we cover ALL this and more!
  

No charge. No need to register. No strings attached. This is my gift to my colleagues.

To download the MP3 and Study Guide click here

Working the Crowd: How to Get Three Months Worth of Prospects in Three Hours or Less

with David Steele

In this program you learn:

=> The one marketing tool you must use to dramatically increase the number of prospects you gain.

Hint – you carry these around with you, and they are not business cards.

=> How to use simple forms to acquire the info you need from your prospects.

=> The most important words to use on your signs and posters.

=> How one change in your physical position makes all the difference.

=> The one prospect pulling question you have to ask.

=> How to create your impulse buy item that will pay your way.

=> The secret mindset necessary to get more prospects, publicity and profits from every event you attend.

=> How to create a “table rush” after you speak.

=> A secret weapon you can use when exhibiting at a booth or table.

=> And much much more!

David has presented, exhibited and attended many, many conferences and have learned by trial and error the secrets of walking away with hundreds of prospects for his businesses.

To order the audio CD and get immediate access to the MP3 and Study Guide for this outstanding program at a discount click here

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How to Package Yourself for Success

with
Frankie Doiron
- RCI Certified Master Relationship Coach and the President of Conscious Relationship
Network

Marketing should be exciting, but many entrepreneurs cringe at the thought of "marketing" their services. The two main reasons that service professionals say they hate marketing and selling is because they:

• try to market without having a clear vision of their service offering and target market;


• believe that self-promotion is pushy and self-centered.

This program will help take the fear and stress out of marketing, making it a fun and exciting part of your practice. It is designed for both the new and seasoned entrepreneur, who wants to fill their practice and earn multiple streams of income.

In this program you learn:

• How a 360 Marketing Strategy is the key to
  a successful and thriving practice


• Why developing multiple product offerings and packages
  builds credibility and increases your client base


• How to leverage your service packages to acquire
  new clients


• The best practices used by global corporations
  can be easily scaled and used effectively in small business with
  great results


• Why it is important to love your work
  and why that gives you a competitive advantage


• New ways to look at your target market so you
  can anticipate their needs


• Why a good reputation is like money in the bank


• and so much more!

Frankie has a diverse business background: as an entrepreneur, operating multi-million dollar companies, she has consulted to Fortune 500 firms and governments; as a senior marketing executive she successfully directed National Marketing and Advertising efforts for major Global Brands, managing annual budgets in excess of $40 Million.

Frankie brings the best practices of large multi-national organizations into the entrepreneurial arena. She is dedicated to sharing her knowledge and helping other entrepreneurs succeed.

(46 minutes)

Purchase Audio CD and MP3 of this outstanding program!

Buy Any CD, Get One Free
Put the name of a second audio program from our
Available Titles in the "Comments" section of the
order form and we'll send you the second CD free!

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Soft Topic Copywriting: Marketing to the Heart of Your Client

Soft Topic Copywriting Secrets: How to Market to the Heart of Your Client



with Judith Sherven & Jim Sniechowski

You're an expert at working with people . . .
about people, their feelings, fears, hopes and dreams . . .

But does your marketing copy deliver the personal quality you need to
emotionally connect with your prospects? If not, your copy
is failing to Match Your Message to the Heart of Your Market.

In this program Judith and Jim show you how to write
soft topic marketing copy that both connects with the heart of your reader and
allows you to write sales copy that "feels in integrity" with what
you do.

In this program you discover how to:

• Determine the single most important purpose for your website and what to do about it


• Identify hard sell language that will turn off your prospective clients


• Avoid the top 10 "Taboo Words" – you’ll get the list – and learn why they don't work


• Make use of the top 10 "Enchantment Words"– you’ll get the list – and understand why they work so well


• Develop "Problem-Agitate-Solve" marketing copy that will boost your results ten-fold


• Differentiate between ROI and ROE


• Use the "AIDA" formula to write effective marketing copy


• Write copy from inside the mind of your ideal client


• And much more!

Check out this supplementary article
Soft Topic Copywriting: How to Market to the Heart of Your Client

Purchase CD and MP3

Developing Passive Income

Developing Passive Income



with David Steele and Jeff Herring

Would you like to earn income while you sleep? Passive income is revenue you earn without your direct involvement. We are not promising you that you can live on the beach and get rich, but you can certainly go to bed and wake up with more money than you had when you went to sleep. You can do other things than work with clients and your business continues to maintain it's cash flow!

This program covers:

• Three types of income


• Why passive income is the best kind of income


• Five types of passive income specifically for helping professionals


• How to leverage your current business to earn passive income


• How to get started with or without a website

Check out this supplementary article
Top Five Ways to Develop Passive Income

Click Here to Order Audio CD of This Program

Buy Any CD, Get One Free-
Put the name of a second audio program from our Available Titles in the "Comments" section of the order form and we'll send you the second CD free!

How to Have Fun, Play Large, and Retire Smiling

How to Have Fun, Play Large, and Retire Smiling

with David Steele and Jeff Herring

If you've ever worried about earning enough to pay your bills, had dreams of writing a book or similar accomplishment and held yourself back, or wondered how you'll ever retire on your current income, this program is for you!

In this program you learn:

• How David and Jeff went from struggling practices to leaders in their field in just a few years


• How having fun and making money can go together like peanut butter and jelly


• How to amaze yourself by accomplishing things you never thought possible


• How to go beyond success and make a true difference in the world


• How to open your own doors and find the opportunities and resources you need for success


• How to leverage your time to work less and get more done (while your friends ask "When do you sleep!?"


• Plus
  much more…

Check out this supplementary article
How to Have Fun, Play Large, and Retire Smiling

Purchase CD

Blogging for Fun, Profit, and Prospects

How to Blog for Fun, Prospects and Profits

with Denise Wakeman and Patsi Krakoff, aka The
Blog Squad


Having a successful blog can boost your web traffic, build trust with prospects and clients, increase the size of your email list, and make you money online - even if you don't have your own information products– you'll learn why you need a blog and how it can boost your business in this info-packed program.

In this program you learn:

• What is a blog?


• How a blog is different from a website


• How to create your first blog


• How a blog can boost your credibility factor


• 3 ways to make money with your blog


• How to use a blog to promote your book, products and services


• Why you need to integrate a blog with your other marketing tools
  like an ezine and a website


• Plus much more…

Purchase CD

How to Market and Syndicate Articles to Boost Your Practice

with Jeff Herring, aka The Article Guy

Marketing and syndicating your articles is one the easiest and fastest ways to gain more prospects, publicity and profits.

In this program you learn:

• Ten different ways to market your articles


• The best article directories


• Three advantages of marketing your articles


• How to submit to article directories


• Three small nuances that will make your articles stand out above the rest


• How to get the reader to click to your website from your articles


• How to submit your articles to a brand new article directory for another stream of income

Purchase CD

How to Fill Your Private Practice Using an Audio CD

With David Steele, aka "Your CD Guy"

In this program you learn how to use an audio CD to:

• Attract high-paying clients like magic


• Prove your credibility and expertise


• Compel prospects to contact you


• Convince high paying clients to hire you


• Quadruple your response rate from presentations


• Triple your response rate from your website


• Double your conversion rate of prospects to clients
  
  
  MP3 File

How to Create and Conduct Tele-Seminars to Market Your Practice

Conducting teleseminars is one of the most effective strategies to promote your practice and create additional streams of income. And the good news is that teleseminars are easy to set up and conduct once you know how.

In this program you learn:

- The difference between teleseminars, teleclasses, and teleconferences, and how to profit from each

- Where to get ideas for teleseminars in your niche

- How to structure the call for maximum benefit

- 5 ways to create the content of your teleseminar

- 3 ways to "put butts into virtual seats"

- The nuts and bolts you must know to do this well

- The best times during a call to make your offers

- How to leverage this one teleseminar into several different products and streams of income

- The one thing you MUST ALWAYS do

- The one thing you MUST NEVER do

- How the "fortune is in the follow up"



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Getting Paid What You're Worth

With David Steele and Jeff Herring

For private practice professionals who want a full-fee, private pay practice.

This program covers-

- How to set your fees

- Effective fee payment policies

- How to prove to skeptics you're worth your full fee

- How to respond to "I can't afford it right now"

- One thing you should NEVER do to get paid what you're worth

- Two things you should ALWAYS do to get paid what you're worth

- How credit cards can boost your bottom line

- When to negotiate, discount, or use a sliding scale

- How offering pro bono services can create referrals and full fee clients

- Effective alternatives to the complimentary session/free initial consultation



Purchase Audio CD

How to Survive and Thrive in Private Practice

with David Steele and Jeff Herring who have close to 50 years combined experience in their own private practices and have coached and mentored hundreds of other private practice professionals to build
successful practices.

In this program you learn:

• How and why practices fail



• Five crucial distinctions for private practice professionals



• Top five secrets of highly successful practices



• Four closing questions to convert prospects to clients



• How to choose a lucrative niche



• And much more!

Purchase Audio CD

Hot, New, Creative Ways to Get Clients

With David Steele, Jeff Herring, and Annie Jennings

This outstanding program covers 15 specific creative ways to
get clients, most of which you most likely haven't heard of or done
before. Just ONE of these strategies could fill your practice!

1. "Tupperware party"
2. Fundraiser
3. Joint Venture
4. Own your niche by building a niche community
5. Target your ideal client and invite them to hire you
6. Podcasting
7. Online chat feature on website
8. Audio on website
9. Video on website
10. Opt-in freebies on website ("gems"- audio, e-book, e-program, send book or CD, unadvertised bonuses)
11. Promotional CD or DVD
12. Quiz/surveys/questionnaires on website, sent by e-mail with bonus offer
13. Exchange links/banners/bonuses with other professionals
14. Publish articles online and in print
15. Teleclasses/conference calls

Listen carefully for two very valuable resource URLs that by themselves will make this 54 minute audio program well worth listening.



Purchase Audio CD

Getting Unlimited Referrals

with special guest
Eric Lofholm

Referrals are important in most businesses. Did you know there are techniques to increase the number of referrals you get? Did you know there are referral systems that can create an ongoing stream of referrals for a lifetime?

In this program, Master Sales Trainer Eric Lofholm shares some of his most powerful ideas for getting unlimited referrals, including-

• Why most people don't even ask for referrals
  
• How to consistently get referrals in your target market
  
• How to flood yourself with referral business
  
• What to do once you get a referral
  
• How to overcome your fear of asking for referrals

Purchase Audio CD

How to Create and Maintain Your Own Website- HTML Made Easy

- How learning basic html can save you time and money
- Three alternatives for creating your own website
- How to create a blog from scratch in minutes
- Where to get F`REE html editing software
- How to use an html editing program to create and modify web pages
- How to master basic HTML, even if you are techno-phobic




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How to Create a Podcast in Seven Easy Steps

Why create your own podcast.

- The simple and inexpensive tools you need to get started.

- Step by step instructions for setting up your podcast

- How to become a star with podcasting.

- How to reach thousands of prospects with your own podcast

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Podcasting, Part I: For the Consumer

Podcasting:
Information & Entertainment
When and Where you Want It

This program covers

• What is a podcast?
• How podcasting works
• Why podcasting is important
• How to subscribe to podcasts through iTunes and through podcast client software.
• How you can listen to a podcast, with or without an iPod or MP3 player
• How to find shows you'll like, or that are related to your areas/fields of interest.
• How podcasting will change our lifestyle and culture
• Why you'll never look at a radio the same way again!
• What does the future hold?

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How to Create an Audio CD to Market Your Private Practice

• Why an audio CD beats business cards, brochures, and websites for marketing your practice
  
• Five steps for creating an audio CD
  
• Free and low-cost resources for creating an audio CD
  
• And more!

How to Create an Audio CD: From Zero to Product in 5 Steps
with David Steele and Jeff Herring

Just like most other things, creating an audio CD is fairly easy once you know the steps. In this fun and fast paced seminar, David and Jeff teach you everything you need to know to create audio products.

In just one hour you learn:

Step One: Identify biggest possible problem or goal of target audience and craft compelling title

Step Two: Write article or white paper to clarify and refine your thinking. Use steps and bullet points.

Step Three: Record content by giving seminar, or have someone interview you, or read from transcript

Step Four: Create audio file for CD by editing content (verbal clutter, noise), break into tracks, add transitional music

Step Five: (the hardest) Burn CD and send to duplication service

And, of course, much more!

We will also talk about related issues such as label design, packaging, distribution and fulfillment.

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How to Get On Radio

Getting on the radio and being asked back is sometimes shrouded in mystery. Learn how to "crack the code" to marketing yourself and your services on the radio. Sara and Jeff have worked together for 10 years, doing a twice weekly segment on the number one morning show on the radio.

In this program you learn:

• How to approach program directors and DJs with your expertise
  
• What radio hosts are looking for in a guest
  
• Topics that appeal to listeners
  
• What to say when you are on the air - how to talk in "useful sound bites"
  
• How to provide "useful but incomplete" tips and tools
  
• The one secret that almost no one does that will make you a favorite guest
  
• What to never say when you are on the air
  
• How to get asked back over and over

See also supplementary article 7 Reasons Radio Rocks

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Websites Made Simple

In this interview with with Marc Beneteau and Rebekah Darcy Mulhare of BestCommerceTools.com you will learn:

• Why (almost) every self-employed professional needs a website
  
• Do your site yourself or hire a designer - the choices
  
• Web hosting and domain names - everything that you need to know
  
• What to put on your site - the overall structure and content of a good website
  
• Newsletters and auto-responders - the choices
  
• Website audio (talk to your visitors on your site - a powerful marketing tool)
  
• Digital downloads and ebooks - the ultimate money-maker
  
• Keyword popularity analysis and Search Engine Optimization (SEO) - the basics
  
  Marc Beneteau and Rebekah Darcy Mulhare of BestCommerceTools.com, provide deeply discounted website design and ecommerce consulting services to coaches, self-employed professionals and other internet entrepreneurs.

How to Create and Market an e-Book

with Ellen Violette, The E-Book Coach

"Let me tell you a little secret. You don't need to write a long manuscript to be an author. You can get an e-Book out quickly if you know what you are doing! It's easy when you have a road map. Then all you have to do is follow it!" - Ellen Violette

In this program you will learn:

-How to eliminate guesswork and stress from the process of writing an e-book

-7 Biggest Mistakes People Make Authoring E-Books and How To Avoid Them

-How to get started immediately and begin living the life you deserve now

-How to spend the least amount of money learning how to write an e-book and get maximum results (The answer will surprise you!)

-How to make the time you need to author your e-book

-What you need to know to author your e-book in record time

And more!

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Top Five Secrets of a Successful Practice podcast

Learn the top five secrets of a successful private practice and how to implement them. Gleaned from 25 years of experience, this program will steer you in the right direction for getting clients and building a full practice and help you avoid costly mistakes.

FREE e-book and audio program when you subscribe to our Getting Clients newsletter at BuildingYourIdealPractice.com

Subscribe now for access to our FREE monthly practice-building tele-seminars and other subscriber bonuses too!

How to Write and Publish Articles to Market Your Private Practice

This program covers:

• How you can write a publishable article, even if you don't like to write


• How to make writing an article as easy as writing a grocery list


• How to captivate your reader by writing like you talk


• Where to find ideas for articles


• How to blow away writer's block forever


• Two sure-fire templates for writing winning articles


• How to leverage just one article into a steady stream of referals, subscribers, and customers


• How to turn words into traffic, prospects, publicity and profits

This program will show you how to write an article that WILL get published, even if you don't like to write!

Purchase Audio CD